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Luke Wroblewski Profile picture
Luke Wroblewski
@LukeW
Humanizing tech. MD: Sutter Hill Ventures Founder: Polar (Google acquired) Bagcheck (Twitter acquired) Wrote: Mobile First, Web Form Design Pre: NCSA eBay Yahoo
7 subscribers
Apr 18, 2023 • 4 tweets • 2 min read
i've often referred to the documents, presentations, emails, sheets, etc. that modern organizations produce as "digital detritus". It feels like productivity (we're making things!) but it all just dies on a server. Microsoft's AI pitch for Office reads like "make more digital detritus"
- generate Word docs with simple prompts
- create Powerpoint slides
- produce reports in Excel
- make meeting notes in Teams
Mar 23, 2023 • 4 tweets • 1 min read
recurring Chat & voice UI challenge: the system can only understand/do some things. how do user know what's possible?
1. suggested prompts 2. expand output possibilities aka create systems that can respond well to anything.
Jan 5, 2023 • 4 tweets • 2 min read
in thinking about AR... I keep coming back to what would actually augment reality?
1) enhance real world digitally 2) provide relevant digital information about real world objects
Aug 29, 2019 • 6 tweets • 2 min read
how can we maintain great user experiences on the Web in the face of business pressure? let's look at app install promos as an example... 1/6 a full page app promo that blocks people from entering a site can appear successful. "look 9% click-through on the button!" but a whopping 70% of visitors abandon it completely: no click on install & don't go to Web site.
2/6
Aug 7, 2019 • 6 tweets • 2 min read
how things "look" in a user interface isn't just aesthetic preference. it impacts how they are or aren't used.
5 examples below: 1. if it doesn't "look" like a feature is there, people will assume it isn't.
Feb 8, 2019 • 4 tweets • 1 min read
it's very common/easy/exciting to start the process of adding new content or functionality to a UI by designing a new interaction/or style. most designers start this way but every new interaction model and/or visual style adds cognitive load... ... "why/how is this different? how do I use it? etc" instead it's best to start with existing interaction models and treat new ones as a last resort. here's a simple way to enforce that yourself:
Jun 6, 2018 • 8 tweets • 3 min read
about on-boarding: a thread based on examples in Theresa Neil’s great Mobile Design Patterns book. While the older design style doesn’t hold over up the years... the takeaways certainly do. (1/8) If you just drop people into a user interface, chances are you’ll hear a lot of comments that make it clear they don’t know how to get started. (2/8) Image