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The myopic focus of companies on profits has been criticized in recent years. Mads Øvlisen, the former CEO of @NovoNordisk, explains how the pursuit of a corporate purpose beyond short-term profits, can actually lead to higher long-term profits @TimaBansal
forbes.com/sites/timabans…
forbes.com/sites/timabans…
Corporate purpose isn’t just about vision and values, it’s about keeping an eye on the long term. Upholding #corporate purpose requires leaders to resist the short-term demands of shareholders & investors in order to build good & successful companies #CSR
forbes.com/sites/timabans…
forbes.com/sites/timabans…
In 1971 for the first time in Novo Nordisk’s history, #Øvlisen’s father-in-law had to make the decision to lay off employees. Faced with a similar challenge, Øvlisen worked hard to relocate them elsewhere in the organization, even if the fit wasn’t perfect
