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Unpopular opinion: Everybody saying search intent is about: informational / navigational / transactional / commercial....

is wrong.

The guides that say you can classify based on certain key words in the query....

also wrong.

Here's why. 1/
The guides that claim they can be broken down into informational / navigational / transactional / commercial (INTC) miss the entire nuance of things within those differing levels. Here's what I mean...
If a search query has "informational" (again, a bad term to use. I'll give a better one shortly) intent, that's great. But what do I write? Do I talk about my product or not? How to I keep the person reading? No amount of content gap analysis will get me there.
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