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"Copywriting is 100% Creative Work."

Wrong.

Copywriting is not like writing a novel.
Not a fluff piece.
Not to appear clever.
Not mesmerising.

Certainly not hypnotising.

#30daysCopywritingTips #101s
Copywriting is ..

80% Research
10% Arrangement
10% Write/ Edit
Spend most time understanding the prospects.

What's the dream?
What's the worry?
What's the hassle?
Where do they hang out?
How do we intensify the desire?
Read 7 tweets

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