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"#Puffery" is a funny word! It's the word that lawyers use when their clients are accused of unlawful speech acts, such as fraud or libel. In that context, "puffery" (or, even better, "mere puffery") is a synonym for #bullshit. 1/ 
If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
pluralistic.net/2022/04/26/pla… 2/
pluralistic.net/2022/04/26/pla… 2/
Recycling is puffery. Which is to say, recyling is bullshit.
Plastic recycling started with a "puffery" campaign. In 1973, Exxon researchers told the company that there was no feasible way to recycle plastics, and that there likely never would be.
pluralistic.net/2020/09/14/the… 3/
Plastic recycling started with a "puffery" campaign. In 1973, Exxon researchers told the company that there was no feasible way to recycle plastics, and that there likely never would be.
pluralistic.net/2020/09/14/the… 3/
