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“What amount of revenue should I start caring about brand in DTC?”
It depends on what you are selling
If you are selling luxury goods - brand is your biggest lever. You cannot start “caring” about brand at 50m as a luxury brand. You won’t even get to £50m in the first place.
It depends on what you are selling
If you are selling luxury goods - brand is your biggest lever. You cannot start “caring” about brand at 50m as a luxury brand. You won’t even get to £50m in the first place.
And “brand strategy” IS your “business strategy” - who your audience is, or isn’t. What you as business care for, and what you don’t. What you are the ONLY brand doing. Not just a “brand” doing something “better”.
and you have a brand from the moment you start a business - it’s up to you when you decide to start being intentional with it
