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#AprilOfMarketingTips
#25DaysToGo
You Can't Create Desire In Your Target Customer.
I saw an ad for skill acquisition last week, and it read, "Why not use the money you spend on clubbing and eating to get a skill that will help you."
Not quoting, but very similar.
👇🏾
#25DaysToGo
You Can't Create Desire In Your Target Customer.
I saw an ad for skill acquisition last week, and it read, "Why not use the money you spend on clubbing and eating to get a skill that will help you."
Not quoting, but very similar.
👇🏾
This is a wrong move because it doesn't understand marketing. See this:
Your target customer may ordinarily like clubbing and eating.
You can't create a new desire for skills but you can stir up a desire already resident in them.
"The Desire To Have Fun"
If they make money..
Your target customer may ordinarily like clubbing and eating.
You can't create a new desire for skills but you can stir up a desire already resident in them.
"The Desire To Have Fun"
If they make money..
from their skills, they will be able to have fun.
Another desire may be "The Desire To Feel Among"
If they imbibe skills, people will respect them and seek their approval.
So..
You can't create desire in people; you can only channel already existing desires to your product.
Another desire may be "The Desire To Feel Among"
If they imbibe skills, people will respect them and seek their approval.
So..
You can't create desire in people; you can only channel already existing desires to your product.
