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How to fall in love with a brand before creating content assets for them
A thread🧵
A thread🧵
There's a lot of groundwork that happens before building content briefs
The first thing to do is to take time to understand the brand and its story
I call this the first step in planning - falling in love with the brand and becoming an advocate.
The first thing to do is to take time to understand the brand and its story
I call this the first step in planning - falling in love with the brand and becoming an advocate.
I can do this by taking the time to learn about:
- Why the founders created the brand
- The biggest problems they face
- Their personal experiences with the problem
- Existing solutions
- The problems with existing solutions
- Why the founders created the brand
- The biggest problems they face
- Their personal experiences with the problem
- Existing solutions
- The problems with existing solutions
#40DaysOfContent - Day 9
A universal truth I've seen on blogs that dominate search consistently is that they write with active sentences
Here's what I'm talking about👇
A universal truth I've seen on blogs that dominate search consistently is that they write with active sentences
Here's what I'm talking about👇
An active voice...
✅Puts your reader in the moment and makes it easy to understand your message
✅Puts your reader in the moment and makes it easy to understand your message
✅Turns your CTA into a command
✅Evokes stronger emotion and engages the reader
✅Moves the plot along and keeps you in control of your writing
✅Evokes stronger emotion and engages the reader
✅Moves the plot along and keeps you in control of your writing
