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Media Release: New advertising code of ethics unlikely to rein in repeat corporate offenders #mediarelease #advertising #aana #csr #ethics #adstandards
collectiveshout.org/new_ad_code_wo…
collectiveshout.org/new_ad_code_wo…
The Australian Association of National Advertisers (AANA) this week released its updated Code of Ethics following a review. While we welcome some new elements in the Code, we have reservations about its overall effectiveness.
The updated Code – taking effect Feb 2021 - includes restrictions on undue focus on male or female anatomy, unless relevant to the product being advertised, use of sexualised imagery or graphic violence where children are likely to view it, & avoiding harmful gender stereotypes.
