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This week we had students making #SuperBowl #AdBowl presentations where they apply marketing strategy lessons to the most expensive ads in the world.
One group focused on movie trailers that aired during the game. And talked about awareness vs persuasion vs reminder advertising.
One group focused on movie trailers that aired during the game. And talked about awareness vs persuasion vs reminder advertising.
They said it's easy to forget that a trailer is basically an ad. A 7-14 million ad. That will be on YouTube anyway. So what makes a studio spend that much money on just 1 ad that one Sunday? And what was common across the trailers?
Biggest commonality - Movie Franchises!
Biggest commonality - Movie Franchises!
Almost all the trailers - Flash, Guardians, Creed, Transformers, Fast 10, Scream, Indy, AntMan, were part of multi movie franchises.
So they were a combination of awareness + reminder advertising. Not so much about persuasion, like in product ads. They were meant for fans.
So they were a combination of awareness + reminder advertising. Not so much about persuasion, like in product ads. They were meant for fans.
