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Hey, friends!
This is a simple thread 🧵 about how to identify an “astroturf” Twitter campaign.
An astroturf campaign is one that *pretends* to be grassroots activism, but is fake.
They’re used to pretend a “mass” movement exists, when it doesn’t & to drive disinformation.
This is a simple thread 🧵 about how to identify an “astroturf” Twitter campaign.
An astroturf campaign is one that *pretends* to be grassroots activism, but is fake.
They’re used to pretend a “mass” movement exists, when it doesn’t & to drive disinformation.
There’s one running right now that crossed my feed this morning.
An astroturf campaign usually appears with a single-purpose hashtag.
Let’s use as an example #EatMoreAluminium.
It starts appearing in Twitter trend lists when a whole host of accounts start pushing it out.
An astroturf campaign usually appears with a single-purpose hashtag.
Let’s use as an example #EatMoreAluminium.
It starts appearing in Twitter trend lists when a whole host of accounts start pushing it out.
Twitter trends are easily manipulated, especially in smaller Twitter markets like Australia. You only need a handful of people prepared to spend a couple of hours tweeting and retweeting from as many accounts as the can operate to gain visibility.
Early tweets to the hashtag…
Early tweets to the hashtag…
