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Hey, friends!

This is a simple thread 🧵 about how to identify an “astroturf” Twitter campaign.

An astroturf campaign is one that *pretends* to be grassroots activism, but is fake.

They’re used to pretend a “mass” movement exists, when it doesn’t & to drive disinformation.
There’s one running right now that crossed my feed this morning.

An astroturf campaign usually appears with a single-purpose hashtag.

Let’s use as an example #EatMoreAluminium.

It starts appearing in Twitter trend lists when a whole host of accounts start pushing it out.
Twitter trends are easily manipulated, especially in smaller Twitter markets like Australia. You only need a handful of people prepared to spend a couple of hours tweeting and retweeting from as many accounts as the can operate to gain visibility.

Early tweets to the hashtag…
Read 15 tweets

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