Discover and read the best of Twitter Threads about #AdventCalender

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Conscience Accounting

After violating a moral norm, people have an increased likelihood to act prosocially. Can you provide an outlet for the good behavior? Can you remind people of previous bad deeds to encourage a good deed?

#Convert2Good #advent 1/24
Vicarious Moral Self-licensing

We see our actions as more prosocial if we regard ourselves as part of a group with a good prosocial record. Even onlookers do. Be careful about how you talk about group membership.

#Convert2Good #advent 2/24
Social Inclusion

Social exclusion reduces a wide range of prosocial behaviors. It increases aggression, risk taking & procrastination and reduces cooperation and analytical reasoning. Can users feel included or excluded in your system? What cues exist?

#Convert2Good 3/24
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