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āIf you were to pick a company whose approach to automotive engineering ran directly counter to the software worldās āmove fast and break thingsā philosophy,Ā then it would have to be Toyota. After all, this is a company whose strategic plans are measured in decades, not months.
But Toyota also canāt ignore the march toward the software-defined car and the extra revenue that will undoubtedly come from having a global fleet of connected, updatableĀ and data-generating vehicles.ā
So what is the Toyota strategy? The answer ā what else? ā is that it will take the same methodical approach to software as does for vehicle development and manufacturing. Toyota says it will āachieve TPS in softwareā, referring to its famed Toyota Production System
