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I know a lot of intellectuals who dumb-down their message for the mass appeal.I'm neither an intellectual nor will risk stupid-proofing mine. You see, when you seek the mass market, there are two paths available; you can Dumb down your message & expectations...
...meeting your audience where they stand while annoying intelligent people. You can coarsen your lyrics, offer simpler solutions, ask for less effort, demand less work, promise bigger results...etc
Or you can smarten it up, and lead despite your goal of mass, not Chase it however much "Smarten Up" may not be an expression acceptable to the mass. Ideals that are too mundane often have no value. So the choice is always yours. You’re not called for everyone.
