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In 2012 Beats By Dre hacked the London Olympic Games to become the most visible brand.
And they didn't spend a single sponsor dollar.
But used the Olympic Games to increase headphone sales by 116%.
Here's how 🧵
And they didn't spend a single sponsor dollar.
But used the Olympic Games to increase headphone sales by 116%.
Here's how 🧵
1/ For context, there are 11 international brands that drop $100M each to be an official sponsor.
And athletes aren't allowed to participate in any marketing campaigns outside of those 11 brands.
But, Beats by Dre became the most visible brand w/o spending a sponsor dollar.
And athletes aren't allowed to participate in any marketing campaigns outside of those 11 brands.
But, Beats by Dre became the most visible brand w/o spending a sponsor dollar.
2/ Beats by Dre used an ambush marketing strategy to become the most visible brand.
It started with gifting select athletes with free Beats.
Beats by Dre chose 19 countries and created headphones wrapped in the nation's flag and gifted those headphones to select athletes.
It started with gifting select athletes with free Beats.
Beats by Dre chose 19 countries and created headphones wrapped in the nation's flag and gifted those headphones to select athletes.
