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@kickstand @robinberjon oh, ok. very simple (since it is still not clear to you or the IAB)
throw it ALL out ... it was all based on the premise that microtargeting works, so privacy-invading data collection went crazy and many ad tech companies were set up to take advantage of the free money
throw it ALL out ... it was all based on the premise that microtargeting works, so privacy-invading data collection went crazy and many ad tech companies were set up to take advantage of the free money
@kickstand @robinberjon publishers should rip all the 3rd party ad tech out and work with one partner or ad server (as few as possible)
great example documented in the article below -- when they ripped it all out (no targeting whatever) their revenues went UP dramatically
wired.com/story/can-kill…
great example documented in the article below -- when they ripped it all out (no targeting whatever) their revenues went UP dramatically
wired.com/story/can-kill…
@kickstand @robinberjon and marketers should pull spend until they saw a change in business outcomes, any change whatever
that's because their spending on all the privacy-invasive ad tech in the middle was wasteful and useless (did not drive any incremental biz outcomes)
will solve the fraud prob too
that's because their spending on all the privacy-invasive ad tech in the middle was wasteful and useless (did not drive any incremental biz outcomes)
will solve the fraud prob too
