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📌Quick takeaways from - Flipkart and Bain & Co 2022 report "How India Shops Online"

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#flipkart #bainandcompany #howindiashopsonline2022 #quicktakeaways
📌E-commerce had another strong year in 2021. Up to 50 million Indians (the majority from tier-3/smaller cities) experienced online shopping for the first time in 2021. India is now well poised to surpass the US to soon have the second-largest shopper base.
📌Key numbers from the report:

India's e-retail market in 2022: $50B
Estimated in 2027: $150B-$170B
Annual Growth expected: 25%-30%
Market penetration: Current: 5%
Expected in 2027:9%-10%

#howindiashopsonline2022
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