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I wrote about the moment the fossil fuel coalition joined forces with a PR genius to spread doubt & persuade the public that climate change was not a problem
It happened at a little-known meeting, 30 years ago, in autumn 1992.
It happened at a little-known meeting, 30 years ago, in autumn 1992.
The ‘dean of environmental PR’, E Bruce Harrison, was pitching for a lucrative comms contract with the Global Climate Coalition, which represented the oil, coal, auto, utilities, steel & rail industries.
The GCC was looking to change the narrative on climate change.
The GCC was looking to change the narrative on climate change.
Harrison had a string of campaigns for some of the US's biggest polluters under his belt.
Media historian Melissa Aronczyk @M_Aronczyk, who interviewed him at length before he died last year, says “he was a master at what he did.”
Media historian Melissa Aronczyk @M_Aronczyk, who interviewed him at length before he died last year, says “he was a master at what he did.”
