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THREAD: A thread on research and sampling, and how the media use data and polling.
I can safely say from a decade of working with media, it is *highly* unusual for a newspaper to so heavily reference a self-selecting and homemade survey and present it as the views of all people.
I can safely say from a decade of working with media, it is *highly* unusual for a newspaper to so heavily reference a self-selecting and homemade survey and present it as the views of all people.
Surveys with self-selecting samples, in this case, both from FairFuelUK + cycling advocates, should not be represented as the views of all of those groups; same goes for claiming data represents "Tory voters".
And that's without even mentioning the survey's leading questions.
And that's without even mentioning the survey's leading questions.
Polls can make for really interesting stories and are commonplace in media. YouGov, a key player, vets the questions and ensures they don't lead, and gets answers from a statistically representative sample to reflect the views of all GB adults.
‘Bike Is Best’ Argues Joined-Up PR Push From U.K. Cycle Organizations And Bicycle Brands. forbes.com/sites/carltonr… @fusionmediasvs @adamtranter @WeAreCyclingUK @sustrans @ianwalker @chrishoy @BritishCycling @iamspecialized @BromptonBicycle @Islabikes @Wiggle_Sport @Chain__Reaction
@fusionmediasvs @adamtranter @WeAreCyclingUK @sustrans @ianwalker @chrishoy @BritishCycling @iamspecialized @BromptonBicycle @Islabikes @Wiggle_Sport @Chain__Reaction More companies pledging support now added to #BikeIsBest news story: forbes.com/sites/carltonr…
@fusionmediasvs @adamtranter @WeAreCyclingUK @sustrans @ianwalker @chrishoy @BritishCycling @iamspecialized @BromptonBicycle @Islabikes @Wiggle_Sport @Chain__Reaction Additional companies such as @ridebeeline @ridebikmo @CanyonUK @Chain__Reaction @cycleschemeltd @Hiplok @HotChilleeCC @HumanRaceEvents @LeColUK @muc_off @ProvizSports @pureelectricnow @Specialized_UK @wahoofitness @Wiggle_Sport @YellowJerseyUK forbes.com/sites/carltonr…
