Discover and read the best of Twitter Threads about #BlackFriday2019

Most recents (4)

15 years ago we asked ourselves, what would happen if we gave independent brands the same commerce tools as major retailers?

Answer: 1.5 billion in sales by Shopify merchants in 3 days - that’s not even including Cyber Monday.
I’ve been talking a lot about direct-to-consumer being a steady state for retail. Here’s why consumers are choosing DTC:

1. The experience of buying direct is much better
2. Makers don’t share their margins + pass savings on
3. Consumers want to support independent businesses
What we’ve observed after 3 days of #BlackFriday2019:

The spending categories aren’t different from what they’ve been historically. People are buying accessories, cosmetics, apparel and appliances but what’s different is that they’re buying them directly from manufacturers.
Read 3 tweets
How about some nerd stats for #BlackFriday2019 with @ShopifyEng?

128,000 Unicorn workers served 90m unique sessions at a steady 17M RPM (requests/min) throughout the day. Over 1b webhooks sent, transformed 280m webp images at the edge and 34b requests to CDNs. 74m Flows ran.
36% of traffic was http/1.1 and 64% http/2

#BlackFriday2019 with @ShopifyEng
28m transactional emails sent

#BlackFriday2019 with @ShopifyEng
Read 6 tweets
I’m willing to bet that when people look back at #BlackFriday2019 they’ll remember it as the year where the market saw a paradigm shift around direct-to-consumer retail. Independent businesses are thriving and they’re going to take down the big boxes & mass marketplaces.
Last year during #BFCM:

- Americans spent a record $14 billion online
- Shopify merchants hit a record $1.5 billion in sales globally

Let’s break some fucking records. 🔥
For my commerce geeks out there: I’m gonna be glued to this incredible data visualization that the team built all #BlackFriday2019. Live view of sales and orders per minute on Shopify, and a map view of how orders are moving across the globe. Check it out: datastories.shopify.com
Read 3 tweets

Related hashtags

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3.00/month or $30.00/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!