Discover and read the best of Twitter Threads about #BodyOdour

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... attending the #advertisements #workshop at the #BHC2022MidYear w/ @susmitadrc @AnneHummert look out for post-conference proceedings for great resources on #archives for #advertising #history #bizhis
With these images, @susmitadrc @AnneHummert and the audience discussed how #advertising created new #anxieties #bodyodour #Fear 1920-1950 Perhaps @AiHisano and @sevenofnein can say more! #senses Image
Read 4 tweets
90% of marketing is writing.

Here are my top 5 hacks to make my content grab people by their eyeballs - based on 15+ years in advertising + sales + marketing:
1. Double down on your personality.
---
Everyone's a meatsuit on a skeleton.

Your personality's the only thing that's truly yours. (And body odour....)

Use it, macha.
2. Paint a scene for the reader to see.
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You have a dominant way of processing the world around you.

You could lean on sight. Or sound. Or feelings.

Guess what?

Same goes for the rest of the world.

So, describe things a number of senses. (Including smell #bodyodour)
Read 8 tweets
And so lets talk about BODY ODOUR. I was moved to do this based on my encounter with a woman on a Monday morning. I saw the woman and her son stranded while waiting for a bike hence I decided to help them down the road. As she entered my vehicle, it was the smell of #BodyOdour.
Wow! I had to increase the intensity of my AC to help dilute the smell. What will make a woman emit #BodyOdour on a Monday morning?

On this woman's case, she must have worn her cloth more than once except she didn't take her bath which is very much unlikely.
What other factors are responsible for BODY ODOUR? Come along with me!

Personal hygiene could be responsible so also is the weather, especially in this part of the world that there is a temperate region.

There are many factors that contribute to your unique #BodyOdour.
Read 23 tweets

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