@utpress

@utpress

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Interested in publishing an academic book? Here’s some tips from acquisition editors Dan Quinlan of @utpress, Emily Andrew of @McGillQueensUP and Randy Schmidt of @UBCPress as we prepare for a publishing panel at #CPSA2023 that I’ll be moderating. A thread… 🧵

@utpress

1. Research the publisher. Familiarize yourself with their books. Address your first correspondence to the acquisitions editor by name. No “Dear Editor”! (Dan Quinlan @utpress) #publishing

@eandreweditor

2. Schedule meetings with editors at conferences. Send a 1-2 page overview of your project in advance. Practice an elevator pitch. (@eandreweditor) #conferences

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What is the Imprint Name and How to choose one?

Choosing the right imprint name for your book can be a daunting task. There are so many factors to consider, from the overall theme of your book to the target audience you’re trying to reach. #bookpublishing

An imprint of a publisher is a trade name under which a work is published. A single publishing company may have multiple imprints, often using the different names in different markets.

Most book publishers use imprints as brand names to market certain types of books to reach specific audiences. For example, children’s book publishers typically have an imprint for very young readers and another for older readers.

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