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1/5 Today is the 15th year anniversary of the #iPhone shipping- WOW! Reflecting back on my time with #Apple and working on 18 generations of the #iPod and the first three generations of the #iPhone is truly special. The nostalgia is real. 
2/5 When we were creating the #iPhone- we were solving for a pain. You had to have a phone, #iPod, and computer with you if you wanted to do anything mobile.
Pain = grabbing all that gear and taking with you
Painkiller = iPhone
Superpower = the display
Pain = grabbing all that gear and taking with you
Painkiller = iPhone
Superpower = the display
3/5 The #iPhone was a painkiller to address a really big market need. There has to be a market need! Remember that! I learned the hard way that creating without a market need or society being ready doesn’t always go so well i.e. watch 🐇 @generalmagicmov
