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Im going to make a thread about why Digital Lenders should look at chamas and social savings as a new opportunity for digital financial products /n #CISConference2018
Digital lenders look at lenders from one lens - that of an individuals.
Its why their emphasis is skewed on collecting more data from individuals
Mobile phone
Mpesa
Airtime habits
Data bundle habits
SIM card data etc /2
Its why their emphasis is skewed on collecting more data from individuals
Mobile phone
Mpesa
Airtime habits
Data bundle habits
SIM card data etc /2
Yet in the real world Kenya people exist as individuals AND as individuals in groups ie Chamas, social savings groups, communities, social networks (online/offline)
This is V significant for a market like Kenya and arguably East Africa /3
This is V significant for a market like Kenya and arguably East Africa /3
