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1/ Emerging DTCs can rarely afford to allocate massive brand marketing budgets like incumbents can.
A low hanging fruit way to get started: reserve 30-40% of retargeting media spend towards brand marketing.
A low hanging fruit way to get started: reserve 30-40% of retargeting media spend towards brand marketing.
2/ Suppose 100K visitors hit your site in a month. 1-2% convert and with some solid retargeting flows you’re even able to bump that up slightly as well.
3/ But what happens to the 98,000 people who will not end up buying?
Ideally you send them on their way as fully educated about your brand as possible.
Ideally you send them on their way as fully educated about your brand as possible.
