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Tune in NOW as I livetweet a conversation between @ProcterGamble @saturdaymornco, @lpolgreen, @badassboz, @damondjones @kmcartwright and @VerizonMedia as they #TalkAboutBias at #CannesLions and
premiere a courageous and ground-breaking film, “The Look!” @Cannes_Lions
premiere a courageous and ground-breaking film, “The Look!” @Cannes_Lions
~@ProcterGamble has created #TheLook to spark constructive conversations on the very real issue of bias & increase understanding so that people can change their behavior. Here at #CannesLions, P&G is showing a sneak peek at the film. You can see it online beginning June 26.
There should be equality in the world, but there isn't because memories, including those images we see, create bias. We have a responsibility to use our voice in advertising to help eliminate bias & create true inclusion. ~ Marc Pritchard, Chief Brand Officer, of P&G. #TheLook
