Discover and read the best of Twitter Threads about #CashAppFridays

Most recents (2)

1/ Cash App overtook Venmo by embedding itself in culture and by targeting *all* of America, not just NYC, SF, and LA.

Over 200 hip-hop artists have name-dropped Cash App in their songsβ€”the app has captured the zeitgeist in a way that Venmo hasn't been able to.

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2/ Venmo had the headstart, founded in 2009 to Cash App's 2013.

The founders wanted to pay each other for a weekend trip without writing a check, and figured they should be able to use SMS

It was a similar insight to the one PayPal had a decade earlier with payments over email.
3/ Cash App was created by Square in 2013 and operates like a startup inside Square.

While Venmo took off in big cities like NYC and LA, Cash App focused on the South.

Payment network effects are often hyper local: you sign up for the app that your friends are using.
Read 9 tweets
Square is starting to integrate @CashApp into its loyalty program

As captured by @caseymeekMD (below), points and rewards will be accessible via Cash App

Seems pretty straight forward

But could have big implications for customer acquisition in both ecosystems

Short thread ⬇️
There likely is low geographic overlap between Cash App users and SQ POS merchants

Therefore, loyalty via Cash App could drive
1 Cash App adoption in SQ merchant regions
2 SQ merchant adoption in Cash App regions

See chart below (using Google Trends and US Census data as proxy)
On left map: Establishments β‰  firms. Firms consist of one or more establishments (e.g. chain locations). Square primarily sells to SMBs (using <20 employees as threshold). Square penetration should be high in states where share of <20 employee establishments is high.
Read 8 tweets

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