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I did some research on the advertisement spree of Ch. Modi Government in its final two weeks before MCC kicked in.
I took @timesofindia as an example and made a rough estimate of the money government would have spent on ads to show us the invisible VIKAS. (1/6)
#ChModiAdSpree
I took @timesofindia as an example and made a rough estimate of the money government would have spent on ads to show us the invisible VIKAS. (1/6)
#ChModiAdSpree
I prepared a table after analyzing Times of India e-paper from 23-Feb to 10-Mar. I went through 14 editions. I used standard rates available for each edition for specific pages(front, back, 3rd page, any page).
The total amount I arrived at is ₹134 Cr. Wait, there's more. (2/6)
The total amount I arrived at is ₹134 Cr. Wait, there's more. (2/6)
The govt does not follow ad agency rates. In fact, it is much lower than the standard rates.
In January, govt hiked the ad rates by 25%. By doing a back of the envelope math on DAVP rates, I arrived at govt rates being 1/6th of standard rates. (3/6)
thehindubusinessline.com/markets/stock-…
In January, govt hiked the ad rates by 25%. By doing a back of the envelope math on DAVP rates, I arrived at govt rates being 1/6th of standard rates. (3/6)
thehindubusinessline.com/markets/stock-…
