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#CharityDigital It's vital that our approach to digital transformation is in line with our overall organisational strategy. This not only aligns the work with our vision but also makes it easier to obtain buy-in for the project at a senior level. 
Underpinning our strategy are the four accelerators shown above. While it may be natural to see digital transformation as falling only under accelerator 3 — evolving and adapting our practices — there are aspects of digital that support all four of the accelerators.
We're a charity formed of two recent mergers, and have a number of separate and unconnected websites — the main site, a secure donations site, a community forum, an in-memory fundraising site, and several other fundraising sites. The result is an inconsistent user experience.
