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🧵DYK Conservative communications expert advice from Arthur Finkelstein is the common thread running through the recent history of the Republican Party, from Ayn Rand to Richard Nixon and on to Donald Trump? Finkelstein is famous for turning the word "liberal" into a curse word
Simple but effective.
#Finkelsteinformula: every successful political campaign needs an enemy
#FinkelThink: trademark someone as liberal, slander them, repeat endlessly
#Finkelsteinmethod: use fear as a motivator #ragefarming: causing one's opponent to lose critical votes
#Finkelsteinformula: every successful political campaign needs an enemy
#FinkelThink: trademark someone as liberal, slander them, repeat endlessly
#Finkelsteinmethod: use fear as a motivator #ragefarming: causing one's opponent to lose critical votes
#Finkelstein created #negativecampaigning do not talk about the benefits of electing your own candidate but project all kinds of evil onto your opponent #demonizing them in order to destroy the confidence of his/her voters #rejectionistvoting.
