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Welcome to #ColaWar in Nigeria Day 10
I promise to review an event which Bigi Cola didn't manage well & which is a lesson to other brands. Today, the thread will be on managing corporate reputation. Mismanaging your corporate reputation can ruin your brand. It must be protected.
I promise to review an event which Bigi Cola didn't manage well & which is a lesson to other brands. Today, the thread will be on managing corporate reputation. Mismanaging your corporate reputation can ruin your brand. It must be protected.
Corporate reputation is the total picture or perception of your internal & external stakeholders based on your past actions and likelihood of future behaviour. Many organizations ignore this and it comes back to haunt them. Some companies have run down based on negatives
#ColaWar
#ColaWar
You must own the narrative about your brand and if what the stakeholders are saying about your brand is not what your identity is, you must change the narrative yourself and change it quickly. You must not allow negative information about your brand or product to spread.
#ColaWar
#ColaWar
