Discover and read the best of Twitter Threads about #ConnectBTS
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THREAD👇
How did a Korean boy band (@BTS_twt) with only one English track (#BTS_Dynamite) become the most powerful force in music?
🤓10,000 words later, the business strategy of BTS:
judyknows.com/bts-fan-econom…
⚡️TL;DR: #BTS & @BigHitEnt are absolute masters of the fan economy
How did a Korean boy band (@BTS_twt) with only one English track (#BTS_Dynamite) become the most powerful force in music?
🤓10,000 words later, the business strategy of BTS:
judyknows.com/bts-fan-econom…
⚡️TL;DR: #BTS & @BigHitEnt are absolute masters of the fan economy
❓What's the fan economy?
💜 It relies on the building of psychological intimacy 🤝 to encourage fans to spend ⏲️ & 💰 to support
📈Despite #BTS making up 88% of revenue, @BigHitEnt hit a 6+ billion USD market cap in their 1st days on SK's KOSPI.
nytimes.com/2020/10/14/bus…
💜 It relies on the building of psychological intimacy 🤝 to encourage fans to spend ⏲️ & 💰 to support
📈Despite #BTS making up 88% of revenue, @BigHitEnt hit a 6+ billion USD market cap in their 1st days on SK's KOSPI.
nytimes.com/2020/10/14/bus…
“Big Hit have proved just how much a band can prosper through a DTC relationship, driven by digital platforms w/ lots of behind-the-scenes content that keeps fans emotionally involved. It’s engagement on a scale that no Western artist has ever achieved"
variety.com/2020/music/asi…
variety.com/2020/music/asi…
