Discover and read the best of Twitter Threads about #CopywritersUnite
Most recents (7)
Here's a free, simple, easy thing you can do to be more inclusive and accessible in your communication.
But my writer friends aren't going to like this one.
🔡 I think we should rethink spelling.
Here's why spelling is an inclusion issue, and what you can do about it. 👇
But my writer friends aren't going to like this one.
🔡 I think we should rethink spelling.
Here's why spelling is an inclusion issue, and what you can do about it. 👇
English spelling is flamboyantly, cantankerously, ebulliantly, bafflingly irregular.
English is chock full of silent letters, inconsistent patterns and words that look or sound the same.
We have 185 spellings for 44 sounds. (The European average is 50! spellingsociety.org/irregularities…)
English is chock full of silent letters, inconsistent patterns and words that look or sound the same.
We have 185 spellings for 44 sounds. (The European average is 50! spellingsociety.org/irregularities…)
LOTS of people struggle with spelling.
Maybe we're:
✍️ Dyslexic
🛌 Tired
😟 Anxious or distracted.
Maybe we're:
✍️ Dyslexic
🛌 Tired
😟 Anxious or distracted.
22 things I liked in 2022
1. @Specsavers bringing their slogan to life with this special build for #OOH
1. @Specsavers bringing their slogan to life with this special build for #OOH
Starting my annual live-tweeting of my reading of @condenast @voguemagazine #SeptemberIssue. Predictions: even MORE #CarefullyCalibratedDiversity; ageist fetishization of youth; huge amount of adspend wasted looking like everyone else; nothing's changing in fashion's old world
We LOVE @serenawilliams on the cover of @condenast @voguemagazine #SeptemberIssue with @OlympiaOhanian. We don't love that the photographer wasn't a Black woman. Anna Wintour is the queen-maker - uplift a Black female photographer to be the next @annieleibovitz & pay her the $$$
.@LancomeUSA forked out the $$$ to be the @condenast @voguemagazine inside cover foldout, running the same old Julia Roberts La Vie Est Belle ad they've run for years. What a waste of a huge-impact triple-spread that @LancomeFR could've done something really creative with
On Friday night, I sorted out my best bookmarks from the rest and went from approx. 4 billion to about 30 that I actually use. (Rock n roll, I know.🤟🎸)
Here are my writing ones. 12 websites that I always use when I'm writing and how I use them...
🧵🧵🧵
#copywritersunite
Here are my writing ones. 12 websites that I always use when I'm writing and how I use them...
🧵🧵🧵
#copywritersunite
1. My go-to for transcribing interviews, but I also love to use it for videos. Say, if a client sends me a video to refer to or I want to copy a video script structure, I'll press record on Otter, play on the vid, put my feet up and feel like a genius.
otter.ai/home
otter.ai/home
2. 🎩 h/t to @wordmancopy for sharing the only tools you'll ever need to breathe life into your creative processes.
deckofbrilliance.com
deckofbrilliance.com
Looking to top up your tone of voice swipe file? 👀
Here's a list of my favourite online resources for discovering new brands with fresh voices and general copy inspo 👇
Here's a list of my favourite online resources for discovering new brands with fresh voices and general copy inspo 👇
If I'm feeling stuck in a ToV rut I like to visit Emotive Feels to shake things up - a beaut of a website from @Emotivebrand
emotivefeels.com
emotivefeels.com
I've tweeted about this a few times before, but once more can't hurt.
I could (and do) spend HOURS browsing @thingtesting_'s directory discovering new brands with interesting things to say.
thingtesting.com/brands
I could (and do) spend HOURS browsing @thingtesting_'s directory discovering new brands with interesting things to say.
thingtesting.com/brands
#AprilOfMarketingTips
#25DaysToGo
You Can't Create Desire In Your Target Customer.
I saw an ad for skill acquisition last week, and it read, "Why not use the money you spend on clubbing and eating to get a skill that will help you."
Not quoting, but very similar.
👇🏾
#25DaysToGo
You Can't Create Desire In Your Target Customer.
I saw an ad for skill acquisition last week, and it read, "Why not use the money you spend on clubbing and eating to get a skill that will help you."
Not quoting, but very similar.
👇🏾
This is a wrong move because it doesn't understand marketing. See this:
Your target customer may ordinarily like clubbing and eating.
You can't create a new desire for skills but you can stir up a desire already resident in them.
"The Desire To Have Fun"
If they make money..
Your target customer may ordinarily like clubbing and eating.
You can't create a new desire for skills but you can stir up a desire already resident in them.
"The Desire To Have Fun"
If they make money..
from their skills, they will be able to have fun.
Another desire may be "The Desire To Feel Among"
If they imbibe skills, people will respect them and seek their approval.
So..
You can't create desire in people; you can only channel already existing desires to your product.
Another desire may be "The Desire To Feel Among"
If they imbibe skills, people will respect them and seek their approval.
So..
You can't create desire in people; you can only channel already existing desires to your product.
#Day49
It's saddening atimes when I think of how many ideas we know as clichés, that can change our lives by 360° but we fail to consciously take heed to, like:
*No food for the lazy man
*A stitch in time saves nine
*Practice makes perfect
Need I say more?
We want to find...
It's saddening atimes when I think of how many ideas we know as clichés, that can change our lives by 360° but we fail to consciously take heed to, like:
*No food for the lazy man
*A stitch in time saves nine
*Practice makes perfect
Need I say more?
We want to find...
...the easiest route to everything.
"How I made $100 in a day without doing anything."
"Become a badass chef by taking these 5 simple lessons"
And the list goes.
Well... As I like to think; anyone who's lived over two decades should know that these are not as they appear!
"How I made $100 in a day without doing anything."
"Become a badass chef by taking these 5 simple lessons"
And the list goes.
Well... As I like to think; anyone who's lived over two decades should know that these are not as they appear!
Everything will always be blueprints and no matter how much we read, how many classes we take, and how many amazing folks we have around; IF we DO NOT take action, consistently, we will still be where we are.
To be great at anything, like I said before, work is required...
To be great at anything, like I said before, work is required...
