Discover and read the best of Twitter Threads about #CpG

Most recents (9)

I've spent waaay too long researching how certain #dtc brands win on TikTok over others... Here are the top 8 pieces of content they create that smash...
1/ They create content that articulates why their product/brand is different and unique
2/ They have a carefully crafted "hero's journey" story.
Problem > "Ah-ha moment" > Solution
Read 9 tweets
#CPG prediction: Cows' milk will have a revolutionary comeback.

For all the households switching to plant-based milks, I'd garner a guess there's just as many (if not more) staying true to cow's milk.

Right now, there aren't any unique brands.

Here's how I'd approach it 👇
First, I'd put a major focus on product + ops

Really high quality ingredient sourcing, focus on added benefits (lower sugar, no added growth hormones, higher protein, lactose-free options), and extremely humane dairy farming.
Fairlife was onto something... until they tortured cows.

Trigger warning— this video shows graphic abuse of animals.
Read 12 tweets
Picking up where @rita_rebollo left, we spent a couple of years annotating and analyzing the rest of the rice #weevil #genome (ok, the 15% left after removing repeats)! All info presented here is on the huge Additional file 2 in @BMCBiology… 1/n
@VargasChavezC and @gabaldonlab performed a comprehensive #phylogenomic analysis of the rice #weevil and found that this insect has a high gene expansion rate when compared to other beetles. 2/n Image
With the invaluable help of the SymT group from @INRAE_UMR_BF2I we have also reconstructed the #metabolic pathways from both #symbiotic partners. Specific losses of enzymes in the #weevil genome are limited while its #endosymbiont has suffered much more degradation. 3/n
Read 13 tweets
In our last session of #SDSC21 in #CPG & #Retail Summit discover how @BainAlerts helps their clients strategically answer footprint expansion questions leveraging advanced #DataScience


All talks will be available on-demand:
COVID-19 is accelerating 4 trends impacting retail store footprints

1⃣ Continued growth in e-commerce
2⃣ Rise of flexible fulfillment models
3⃣ Desire for more convenience
4⃣ Increased focus on experience


#SDSC21 in #CPG & #Retail Summit @BainAlerts
#LocationIntelligence can help retailers address strategic challenges

🚀 Accelerate new unit growth
🧹 Clean up existing network
📈 Ramp up store-driven ecommerce


#SDSC21 in #CPG & #Retail Summit @BainAlerts
Read 4 tweets
Next up LIVE a trio of Data Scientists (Yanyan Li, Kyle Mede, & Mohamed Batran) from @Rakuten who will present some of the business applications that #locationdata has enabled along with their associated challenges


#SDSC21 in #CPG & #Retail Summit
The gap between online & offline worlds is still very wide. Incorporating a user's offline behavior can increase customer satisfaction with improved personalization, bringing location aware contextuality


#SDSC21 in #CPG & #Retail Summit @Rakuten
Catchment area mapping, where do visitors come from?


Read how to improve catchment areas using #mobility data:…

#SDSC21 in #CPG & #Retail Summit @Rakuten
Read 4 tweets
The #SDSC21 in #CPG & #Retail Summit is about to begin! 🎉

Please take your seat, phones to silent, & enjoy the opening session with Stephanie Schober & Margara Tejera delving into the untapped opportunity of #Spatial #DataScience

Still time to register:
Margara is walking us through a demo of a #Retail #SiteSelection app allowing #spatial analysis & insights of both owned & competitor stores

Join now to see more & have your questions answered:…

#SDSC21 in #CPG & #Retail Summit
Simulating store openings in #Chicago with annual revenue prediction within a 10 minute drivetime isochrone


#SDSC21 in #CPG & #Retail Summit
Read 4 tweets
Why are creator-moguls important? (Tks to @tzhongg for the expression)
2 — They build REAL communities that engage and ultimately help people in those communities feel connected. (Ingroups 101)
3 — The creators in the passion economy (tks @ljin18) build so much value in their communities. At Atelier, we are thinking about how those creators can be better sustained. Brand partnerships and #ad feels a little clunky.
Read 7 tweets
The @CMOR_Otago NZ-MOA Model shows walking cane and heat therapy cost-saving & QALY gain; aquatic exercise & intra-articular corticosteroids cost-effective, duloxetine, massage therapy, and oral NSAIDs are NOT cost-effective…
topical NSAIDs and CBT only cost-effective at high willingness-to-pay thresholds.
Core treatments (education+self-mgt, exercise therapy, weight loss where indicated) not modelled in this study, which focused on the 2nd line (adjunctive) treatments from the @RACGP #osteoarthritis #CPG
Read 4 tweets
1/ Powerful analogy between retail and media landscape. In short, as distribution of content becomes commoditized, it’s the content itself that starts to matter, so as a #cpg retailer you must evolve to meet your customer’s needs.
2/ Importantly - this doesn’t mean physical retail is toast -- it rather means retailers need to double down on what they’re good at, and what Amazon can’t do. @ryan_caldbeck rightly says that’s experience, which means discovery. It also means curation...
3/ For decades retail was about better cost and convenience, which meant one stop shopping: why would I drive all over town when I could buy my produce, pet supplies, clothing and patio furniture all in one place? This drove bigger boxes, wider selections.
Read 9 tweets

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