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1/5 Today’s #CrankyUncle excerpt explores how misinformation does damage & how to undo the damage. I explain how/why opponents of climate action maintain the gap between public perception & the 97% scientific consensus on human-caused global warming... crankyuncle.com/how-deniers-ma… 
2/5 Understanding how misinformation damages is crucial to removing a roadblock delaying climate action. Deniers cast doubt on the consensus because when people erroneously think scientists disagree on human-caused global warming, their support for climate action drops...
3/5 Political strategist @FrankLuntz figured this out a decade before social scientists & developed misinformation strategies to help delay action on climate change. It’s an effective strategy used to this day. I see consensus misinformation on Twitter daily, right now in fact...
Here's some tips for talking with your climate-denying relatives this #Thanksgiving. First, recognize that there is only a small chance of changing a climate denying cranky uncle about climate change. Some studies quantify the odds at 1 in 50! 1/5
This is because the very same science that a cranky uncle approves of in a missile is rejected if they think it threatens their ideology. 2/5
So pointing out reasoning fallacies in your cranky uncle's climate-denying arguments isn't about changing his mind, it's about inoculating everyone else against misinformation. Like exposing the sleight of hand in a magician's trick. 3/5
