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Facebook plans to require businesses that upload consumer data to the platform pledge “I certify that I have permission to use this data” #CustomAudiences
Facebook's terms already require that businesses have "consent from the data subjects". Looks like a cosmetic change by now.
Facebook's terms already require that businesses have "consent from the data subjects". Looks like a cosmetic change by now.
Background: with Facebook's "Custom Audiences" tool businesses can upload lists of consumers to the platform, consisting of:
- email address
- phone number
- name
- zip
- city
- country
- birthdate
- gender
- Android or Apple ID
- FB app or page user ID
facebook.com/business/help/…
- email address
- phone number
- name
- zip
- city
- country
- birthdate
- gender
- Android or Apple ID
- FB app or page user ID
facebook.com/business/help/…
Facebook has an example file. You can upload even multiple email addresses of a person if you're not sure which one this person uses for her Facebook account:
