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Looking to put customer obsession into action? We bring you a case study from @minarets, VPE at @Mailchimp about doing just that via an engineering event.

Enjoy!
codingsans.com/blog/customer-…

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#EngineeringManagement #CustomerObsessed
Here are some key takeaways:

1. Customer obsession

Amazon made this a well-known company value. The idea is simple: prioritize the customer’s needs and experience, then work your way backwards through the product and the teams, all the way to yourself.
2. Getting buy-in from leadership

Selling your initiatives internally is a key part of a leadership job. When you’re planning a customer obsession event, the first people you need to involve are your cross-functional peers. Make sure they understand the goals.
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