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India #Cycles4Change Challenge has been creating waves on social media along with national and vernacular newspapers.
Coimbatore, Agartala, Gwalior & Mangaluru have used unique branding strategies & cities have launched extensive campaigns to spread the word. Image
More than 2,000 citizens & CSOs across India have registered to support their cities in the last 50 days.
As part of Independence Day celebrations, a national #Cycle2Freedom campaign was launched to encourage citizens to share their experiences of cycling & how it empowered them ImageImage
Campaign gathered over 230 personal & highly inspiring cycling stories from citizens, including women, children & elderly! As part of the campaign, #SheCyclesforChange initiative was also launched to urge cities & CSOs to work together to make cycling safe & accessible for women. Image
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