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Cash flow management can make or break your DTC eCommerce store growth. 💰
Here's why... 👇👇👇
#marketing #growth #DTCeCom
Here's why... 👇👇👇
#marketing #growth #DTCeCom
First off, eCommerce stores are CASH HUNGRY.
You need cash to purchase INVENTORY and you need cash to pay for ADS.
In a given month, you may need $50k to buy more inventory and another $25k+ in ad spend, while also needing additional money for operations.
You need cash to purchase INVENTORY and you need cash to pay for ADS.
In a given month, you may need $50k to buy more inventory and another $25k+ in ad spend, while also needing additional money for operations.
Good news = you'll make the money back when you sell the inventory.
Bad news = you need more cash to buy more and more inventory which means you have less cash on hand even though you're making more.
I highly recommend reading Shoe Dog by Phil Knight to understand this better.
Bad news = you need more cash to buy more and more inventory which means you have less cash on hand even though you're making more.
I highly recommend reading Shoe Dog by Phil Knight to understand this better.
