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New #DailyLoonshot - thread: S-type, P-type, and the story of the @BurgerKing "Whopper Detour" 👇
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A P-type #loonshot is a crazy product or technology no one thinks will work (transistor, digital camera, etc.)
S-type is a crazy strategy no one thinks will work. E.g. opening a retail store far from big cities, where there's no foot traffic (Walmart). /2
S-type is a crazy strategy no one thinks will work. E.g. opening a retail store far from big cities, where there's no foot traffic (Walmart). /2
It matters because like batters in baseball, leaders and innovators tend to favor one over the other. And just like in baseball, we can become so much more powerful if we learn how to switch hit. /3
