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I was watching the Personalization versus Customization video on the Nielsen Norman Group YouTube channel (). Looking from the lens of social psychology, I think a video on Personalization versus Comparison (Comparative Personalization) would sketch
the future roadmap of digital communication design. This is because I've been thinking about the many ways personalization can be taken advantage of socio-politically at a global level while watching the video 'How short-form video is rotting your brain?'
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