Discover and read the best of Twitter Threads about #Digital2022

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Are people still on Facebook? Do you need to be on TikTok? And which social network gets small businesses the most engagements? 🤔

We answer all these questions (and more!) in our #Digital2022 report—which just launched. Here’s our favorite stats to get you started:

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For all the talk about Facebook’s growth slowing, they’re actually… still growing!

The world’s largest social network grew 6.2% to 2.9 billion active users, who average 12 ad clicks per month. That’s 35 billion ad clicks, every single month.

Not too shabby, huh? #Digital2022
Facebook wins on a scale, but Instagram wins on engagement—especially for small brands 🙌

Brands with less than 10,000 followers get a 2.01% engagement rate on Instagram, compared to just 0.27% on Facebook

If you haven’t got on IG yet, this is your cue #Digital2022
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