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Nike business model comprehensive analysis
Nike is a global sports footwear and apparel company that operates on a wholesale model, selling its products to retailers and distributors who then sell them to end consumers.
#Nike #BusinessModel
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Nike is a global sports footwear and apparel company that operates on a wholesale model, selling its products to retailers and distributors who then sell them to end consumers.
#Nike #BusinessModel
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2/ Nike also operates its own retail stores and e-commerce platforms, allowing it to directly reach and sell to consumers.
#Ecommerce #Retail
#Ecommerce #Retail
3/ Nike's business model is centered around innovation and branding, with a strong focus on research and development to constantly improve its products and stay ahead of competitors.
#Innovation #Branding
#Innovation #Branding
The rise of ecommerce platforms like @magento @WooCommerce, @ecwid, @BigCommerce @Shopify, others has made it simple for India's consumer brands to move online quickly and go the D2C way.
#ecommerce #ecommercebusiness #directtoconsumer #d2ctrends
inc42.com/playbooks/indi…
#ecommerce #ecommercebusiness #directtoconsumer #d2ctrends
inc42.com/playbooks/indi…
“Brands now want a scalable agile platform wherein they can launch their stores within a short span of time. They want platforms that support automation tools, innovative customer engagement tools and lower running costs,” says @Anuroof, Head of Marketing at @Shopify
For many #D2C brands, Shopify seems to be the go-to option as it offers a simple interface. However, few others have found a different fit for their businesses as well. For instance, for @Melorra_com, @magento as a backend platform solves the problems of scale and automation
