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1/15 Celsius frequently represented that it intended to create a “community” amongst its customers, to whom Celsius referred to as “the Celsians.” Celsius paired its public goal of creating a Celsius community with its promise that Celsius would provide a
Pages 240-244
Pages 240-244
2/15 measure of altruistic goodwill to customers. In a since- deleted 2019 blog post, Celsius wrote that it was “founded by an innovative team with a simple idea: Financial services should only ever act in the best interest of their community.”
3/15 The post went on to distinguish Celsius from interest- earning accounts at its competitor, BlockFi. Celsius noted that BlockFi’s terms of use expressly stated that BlockFi did not have a fiduciary relationship with its customers.
