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ok, thread coming.
Just-released 200pg final report from Australia's competition and consumer protection regulator states emphatically Google's dominance in adtech harms both businesses and consumers. This table explains to any layperson why. #DominatingAllSidesOfMarket /1
Just-released 200pg final report from Australia's competition and consumer protection regulator states emphatically Google's dominance in adtech harms both businesses and consumers. This table explains to any layperson why. #DominatingAllSidesOfMarket /1
yellow highlights are mine having now read full report (and prior interim report). Prior chart ⬆️ shows overwhelming market power (aka "Being Bad") on all sides of transactions. Report also includes conduct (aka "Behaving Badly"). The two combined create unanimous concerns. /2
What do I mean by all sides of the market? Focus on the sentence in yellow and consider any other high-speed marketplace this market power exists on all sides. No wonder Google has systematically shifted its revenues towards higher-margin inventory pools (its own). /3
