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Mayor @doniveson warns Albertans not to flout Covid19 precautions just because the @Alberta_UCP MLAs & staff did. We refer to the impact from politicians' bad modelling of public health advisories as the #DominicCummingsEffect. It's measurable. It's dangerous.
#CummingsEffect happens when the public stop adhering to public health messages after learning that a political figure personally flouted the same advice. It is a measurable danger during an epidemic. *This* is the real danger from the #UCPvacations. (2)
thelancet.com/journals/lance…
thelancet.com/journals/lance…
The effect is named for Dominic Cummings, an aide to the UK PM @BorisJohnson. Cummings & his family flouted health advisories & travelled from London to Durham. Both felt ill; later covid19 +ve. Their action shocked locked-down Brits, & scandal ensued (3) bbc.co.uk/news/uk-528111…
