Discover and read the best of Twitter Threads about #Dotcombowl
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It's #SuperBowl Sunday! While much of Twitter will be recycling the same old jokes of "lol that is handegg" & "lol 'world' champions?" and noticing opportunities for Modi vs Mamata jokes with Rams v Bengals, the will also be talk of how this is #CryptoBowl.
A 🧵
A 🧵
Something like a fifth of all ads in this #SuperBowl have been bought by crypto exchanges or allied services. Pushing ad rates to historic highs of $7mn in 30 seconds. Up from $5.2mn in 2019. A 35% jump in a period that including pandemic caused economic woes. That's crazy.
The previous such comparable jump was about 20 years ago. When SB ad rates jumped from $1.5mn in 1998 to $2mn at the next one, dubbed the #DotcomBowl because dotcommers flush with cash pumped money to get people to take them seriously.
Many are drawing parallels. You can see why
Many are drawing parallels. You can see why
