Discover and read the best of Twitter Threads about #DropDisney
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The share of Americans with a favorable impression of Disney has collapsed from 77% last year to just 33% today. This is catastrophic reputational damage—and a warning to other companies about the cost of going woke.
Disney, which built a family-friendly brand over the course of a century, is now less popular than both Joe Biden and Donald Trump.
It's stunning: brands typically have much higher favorability ratings than political figures. But when Disney started to promote left-wing racial and sexual politics, it soon had a favorability rating roughly equal to the most polarizing national politicians. A lesson there.
The game has changed: executives saw what we did to Disney and have changed their risk calculations. The pushback against woke capital is starting to deliver results. 
The way to fight back against woke corporations isn't to appeal to fuzzy abstractions; it's to change incentives and put a price on transgressing the values of the common citizen. Gov. Ron DeSantis gave a masterclass on this strategy with Disney and the Fortune 100 is listening.
Conservatives can easily change minds in the C-Suite: we need to exert enough pressure to give executives permission to tell internal stakeholders "we can't risk the reputational and political damage to do X woke policy." They aren't ideologues; we need to give them a way out.
Disney wants to impose critical race theory and gender ideology on American families. We're organizing a campaign to fight back. #DropDisney
dropdisney.com
dropdisney.com
We're launching a paid digital ad campaign targeting conservative Disney+ subscribers, with the goal of persuading them to cancel the service. It's a high-leverage strategy: even small slowdown in the rate of subscriber growth can have a major impact on the stock price.
The company is already in turmoil: the stock price has plummeted since the scandal, rumors are flying that the CEO is in jeopardy, and executives across the country are scared to become "the next Walt Disney Co." We're going to press the advantage.
