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Back in 2019, I wrote a case-study on ad- and tracker-blocking as part of @EFF's series on #AdversarialInteroperability (AKA #CompetitiveCompatibility or #Comcom).
eff.org/deeplinks/2019… 1/
eff.org/deeplinks/2019… 1/
My point was that the ad-tech industry says that it tracks you as part of a bargain: you trade away your privacy and get media in exchange, but that this was a bizarre kind of take-it-or-leave-it form of bargaining. 2/
The ad-tech deal boils down to this: "Just by following a link to this page, you have agreed to, well, *anything* we feel like doing. We can collect your data, sell it, merge it with other data, share it, mine it, exploit it. Forever."
That's not much of a bargain. 3/
That's not much of a bargain. 3/
