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Lyndon NA (Darth Autocrat)
@darth_na
@ecomchat A2.

CRMs are simply a data house for several related types of data,
including things like Customer Details and Purchases/Orders.

There's 4 types of data:

1) Common/Required
(Name, address, purchases etc.)

2) Uncommon/advanced
(DoB, team/dept, campaigns)

#EcomChat
>>>
@ecomchat 3) Industry/Sector specific
(Legal/Regulatory requirements, dispatch notes etc.)

4) Optional/potentially useful
(Personal details, holidays, web account, credit details etc.)

Each set of data has it's own set of uses, some may apply, some may not.

#EcomChat
>>>
@ecomchat From such data, you can obtain insights and make decisions

Things like:
* Market Basket Analysis
* Customer Lifetime Value
* Purchase Cycles
* Seasonal Trends/Shifts
* Product/Price fit
* Repurchase nearness
* Loyalty score
* Team/Dept performance

#EcomChat
>>>
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